If you’re at the helm of a business, any business, you’re probably a lot more like a politician than you might imagine.

Hear me out on this one since it could be the difference between the success or failure of your business venture. This is a lesson I learned the hard way, so pay attention.

What is the main job of a politician?

No, it’s not to go to Washington and get stuff done. Nope, that’s a necessary evil, but it’s not the main goal for them.

Their main goal is to convince YOU that THEY are the champions of ideas that you AGREE with. If you translate that, what you get is they are selling you on a product called ideas and if you like what they are selling you pay them with a vote.

That’s why our current president has been seen by many as the “Campaigner in Chief.” There’s a lot of truth to that description. After all, do you really believe that the President sat down at his desk one night and wrote up a 3,000 page health care bill?

Of course not! What his role was in that was simply to SELL you on the idea that this bill would be a good thing and to secure the enough votes to get it passed. In other words, get enough people to buy into it that they paid for it with their votes.

So how does this apply to you and your business?

Why am I talking politics when that is so obviously not acceptable in today’s overly-sensitive society?

Truthfully, we do need to be talking about politics. We do need to find those points that we agree on and move forward from there. Not talking politics only makes the powers that rule over us stronger. It’s not the time to be meek, it’s the time to speak up, speak out, and be heard!

Now, what I’ve just shared with you is also a powerful business- building strategy!

You see, you’re job is to sell people on the idea that what you have to offer is going to be good for them. The only difference is that instead of asking them for a vote, you’re asking them to vote with their dollars.

If you can’t or won’t champion your ideas, your products, and your services, who’d going to do it for you?

Even Apple, to grow to become as successful as they have become champions their products. I’m sure you’re heard the late Steve Jobs talk about Apple’s product being the best in the world. People hear that, agree with it, and they vote with their dollars in buying what Apple has to offer.

Nothing would make me happier than to know that you’re ready, willing, and able to stand tall, and stand proud on your podium as you champion your business to those who would most benefit from you what you have to offer.

There is NOTHING wrong with holding a strong belief about what you offer. Yes, you will be criticized, you will have to endure those attempts from people to get you off your podium, but in the end, you’ll be happier for having stepped up.

Now, if you like this idea, go ahead and share it with your friends and associates because keeping quiet is not the pathway to success.

Your comments are welcome!

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