Throughout my career in marketing, one theme has been constant: you can build a successful business anonymously!

It was indeed the case that you could “hide behind a Post Office Box” and when the Internet became more popular, you could “hide behind your e-mail” as I like to say.

But something happened when the world of social media came of age: it became much harder to be an unknown entity and still make huge sales online or off.

I have clients who had built literal fortunes selling products through the mail (how I got my start in marketing way back when too), and others who had been running businesses online making so many sales each week that they had to hire staff to keep up with the avalanche of orders that would arrive each week.

But you wouldn’t know who they are. You’ve never heard their names, or read about them on the Internet. If you Google them, you’d find very little, and certainly nothing that would allow you connect them with their business.

This was by design. The wanted it this way.

That was then.

Today, although still possible to do, it’s become much harder as the market is asking more questions about who is behind the products and services they buy.

I believe that it’s more important than ever for you to put a face on your business. People buy from people and today, that statement is more accurate than ever.

Yes, it’s time to come out of the closet. It’s time to step out on the social media stage, and it’s time to let your market know who you are and what you stand for.

It’s time to connect in ways that simply weren’t possible just a few years ago.

Could you imagine in the 1980’s that you could “follow” your favorite actor, singer, or band and know what they were up to each and every day? Probably not.

Today, you can follow these “stars” almost up to the minute and you know more about them and their lives than ever.

It’s the same with your business. Your customers want to get to know you, the real you. They want to know that life wasn’t always easy for you but you keep your eye on the ball and found a way.

They want to be inspired by your story, motivated by what you’ve created, and they want to know how they can do it too!

So if you’re wondering what you should be sharing on social media, why not start by telling your story. You audience is interested. And it will connect you to them in ways that no marketing piece or sales letter ever could.

The currency of the current economy is connection. Social media is the best tool we all have access to create and enhance those connections.

Here are few things to do daily:

1- Always be building your networks. Follow new people each and every day. Soon enough, you’ll have thousands of people following you back.

2- Get into the habit of posting to your social networks at least once a day. One friend of mine posts up to 50 times a day and has over a quarter of million followers! The most you post, the more followers you’ll attract. Followers = money.

3- Interact. Being social is a give and take process, so go ahead a interact with the content others are posting and sharing.

Think about this is something you do for fun, rather than for work and you’ll soon find yourself enjoying the process and building your social networks and building new relationships with many interesting people!

Hiding behind your e-mail is no longer an option, so get out there and make some waves today!

Be outstanding!
Robert Imbriale

Your comments are welcome!

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